ARC GIS

Hello all!!!

Today we are going to share with you about Arc GIS.
We use ArcGIS to planned out our routes using the markers on the map. This gives us a clearer view of the places we would like to plan in the routes so as to avoid detours. We also use buffer tools as shown in the picture below to create a 1km boundary.

Please click on the picture to enlarge.

The two figures above shown a one kilometer boundary around Bugis Mrt Station. By using buffer tool in ArcMap, we are able to clearly indentify the religious destination, shopping centres and also food centre within the area. 

The figures above depict the Bugis Rojak Route which is one of the standard routes in SG Walker. The route is approximately 2.5 kilometers. It will first start off at Bugis Mrt Station followed by Kwan Im Thong Hood Cho Temple, Sri Krishnan Temple, Albert Center Market, Bugis Village, Bugis Junction, Sultan Mosque, Haji Lane/Arab Street, Liang Seah Road and lastly back to Bugis Mrt Station. We include lunch and dinner destination at Albert Center Market and Liang Seah Road respectively.  

The figure above depicts the Orchard Shopping Route which is one of the standard routes in SG Walker. The route is approximately 3 kilometers. It will first start off at Somerset Mrt Station (313 @Somerset) followed by Takashimaya, Wisma, Ion Orchard , Shaw House, Far East Plaza, Lucky Plaza, Paragon, Centre Point, Plaza Singapura and lastly Dhoby Ghaut Mrt Station. As there are many food courts/ restaurants in orchard area, users are able to decide on the location to have their meals on their own.

That's all for now!

Be back for more new updates.

Love,

BizEngineers.

Competitor Analysis

 1) City Walk

This guide includes a detailed fully functional offline city map and several self-guided walking tours for Singapore. This guide works offline; hence Internet Connection is not necessary.

The cost of this application is free for the lite version and US $4.99 for the full version

For the lite version, City Walk provides 10 standard walking tours such as City Orientation Tour, Singapore Landmarks, Singapore Museums, Chinatown Walking Tours, Art Galleries of Singapore, Shopping Areas, Nightlife in SIngapore, Colonial District, National Monuments and Romantic Singapore however it does not guides you on the map on how to go. It also does not allow users to customize their own tours under the lite version. User will have to pay US $4.99 in order to be able to use thee additional services.

As you can see from the below screenshot, City Walk does not provide the shortest route for uses to get around. It does not give the users the most direct routes so as to avoid detours, it only shows on the map where the locations are and does not guide the users.

2) Walk Singapore: Bras Basah/Bugis

Walk Singapore: Bras Basah/ Bugis is a walking guide to Singapore's art and cultural precinct of Bras Basah and Bugis. This application will let you find out more about the history and significance of Singapore's national monuments, museums as well as interesting landmarks within the precincts.

Walk Singapore only provides 5 standard walking trails such as Bras Basah/Bugis Precinct Trails, Museums Trail, National Monuments Trails l, National Mobument Trails ll and Waterloo & Queen Street Trail. The standard routes are quite limited and Walk Singapore also does not allow users to customise their own routes based on their interest.

Additionally, Walk Singapore does not guide users how to get to their respective destination, it only shows on the map where the locations are just like City Walk and it can be quite confusing.

The cost of this application is free but however it only covers the area around Bras Basah and Bugis.

3) Your Singapore Guide.

YourSingapore, takes over from where "Uniquely Singapore" has left off. they focus on visitor-centricity, meaning the experiences are made wholesome and personal, drawing their allure from the breath and richness of attraction many have grown to love Singapore.

YourSingapore allows users to design their own journeys; one they can call their own. But this action is not allowed in the smart phone application. It is only applicable if you log on to http://www.yoursingapore.com.

YourSingapore also does not guide the users using GPS on the map on how to get to their resoective destination just like the other two competitors mention above. Thus the YourSingapore Guides application only list down the Singapore attractions in different categories and have a brief explanation on the selected interest/destination.

The cost of this application is free.

That all we have for you today. Till our next post. (:

Love, 

BizEngineers

SWOT ANALYSIS

Hello all, like we have said in the previous post today we are posting about SG WALKER'S SWOT ANALYSIS.

So what is SWOT analysis?

S: Strength

W: Weakness

O: Opportunity

T: Threats

So here you go (:

Strength

SG Walker

• Uses GPS to locate user on the map. This allows them to see where they are on the map and they will immediately know it if they are on track or out of the way.
• Is user friendly
• Allows users to customize their own routes to their personal preference as they are able to see the different tourist attractions in the nearest 1km away from them. Hence they are able to pick where they want to visit and SG Walker will then plan the shortest routes so as to avoid detours.
• Has a tab that is known as augmented reality (AR) Browser. This technology enables the enhancement of real world objects with digital information. It allows user to view digital information into reality with the aid of camera, GPS, compasses and accelerometers.
• Do not require Internet Connection to function however if users wants to use our additional function such as AR Browser and weather, it is advisable for user to have internet connection.
• Provides the latest upcoming events that are happening in Singapore.
•  Gives food recommendations in the areas around them within the next 1km.

Weakness

SG Walker

•  Is new in the market and it is not recognized. Hence this may affect us in terms of income as no one will advertise with us.
• Have limited budget to advertise our application.
• Currently only targets tourist of Singapore, this will makes the demand very small.

Opportunity

SG Walker will first start locally which is in Singapore. We will then slowly increase the clients’ base and expand into Southeast Asia and hopefully other parts of the world. For example: HK Walker for Hong Kong and etc.

Threats

SG Walker is currently facing a few competitors and they are namely;

1. City walk 
2. Walk Singapore  
3. Your Singapore Guide

    We will then share with you our competitors analysis in our next update. Do check back on us. Till then. (:

    Love,

    BizEngineers

Marketing Mix

The 4Ps (Product, Price, Place & Promotion)

First of all, we will talk about our product!

So what is SG Walker, you may ask.

It is a smart phone application that helps tourist to move around, get to know more about Singapore. Our applications have standard walking routes to bring tourist around according to their interest. It also allows them to customize their routes by allowing user to choose their next destination in an area of one kilometer away from the user current location. 

Users are also able to know the nearest food centers, restaurants etc while using SG Walker. 

We have also integrated weather functions to let user know Singapore’s weather if they are planning a non-sheltered route. 

Also, we have integrated the augmented reality browser, known as the AR browser. This helps users to recognize monuments, building and etc upon scanning the monuments through the phone camera. A brief description and the name will be shown upon scanning the monuments.

Thus, our application is basically a self guided tour for tourist with details on how to get there and history or details of the place, landmarks or monuments.

Secondly, we will be talking about the price!

SG Walker is free of charge. We are young in these industries; therefore we are trying to publicize the application without the need to pay a one-time fee. 

Profits will be earned by advertisement chargers given by the company that wish to publicize or promote their company’s latest event and coupons etc on SG Walker. Company can also advertise their discount coupons and voucher on our application.

Thirdly, will be the place that we are selling our application.

We will be launching SG Walker in the two biggest market of phone applications, the iPhone application store (Appstore) and the androids marketplace. Through this two smart phone application stores, user can easily download SG Walker.

Last but not least the promotion.

How are we going to promote SG Walker?

First of all, we will be advertising using different social networking sites, for e.g. Facebook and Twitter. Nowadays, there are millions of people using Facebook. It would be easy to create a page with a description about our application and allow us to interact with interested users. Another social networking site Twitter, allows us to communicate with people around the world. This will be able to help us spread the application to potential users. These social networking sites will definitely be an advantage to us.

Secondly, we will also be advertising through word of mouth. Word of mouth is a snowball effect. When users uses SG Walker and it interest them, they will share it with their friends about the application and thus more people will download.

Lastly, we can also advertise though the form of brochures and quick response (QR) code. Broachers with a description about SG Walker can be placed in hotel lobbies, airport arrival halls, museums, heritage centers and selective Mass Rapid Transit (MRT). The QR code can also be displayed in the places mentioned above and this will provide a quick and effortless access to SG Walker. With all this mentioned, it will thus increase the awareness of our application to the tourist.

We have come to an end regarding SG Walker's marketing mix! Hope you enjoyed our post. We will be posting about the SWOT analysis in our next post soon. Stay tune. (:

Love, 

BizEngineers

ONE MAP

Onemap had been our supporting website to find out the tourist attractions, heritage sites, monuments and museums in Singapore. 

This will help us in planning the routes for SG Walker and to help us analysis which area we should focus more on for our application.

The below are some example on what we did with onemap.

Please double click on the image to enlarge it. (:

Tourist attraction in the area that we are focusing as this are the areas with more attractions, museums, heritage sites and monuments. For example: City hall, Chinatown, Clarke Quay etc. 

Museums

Heritage sites

Monument 

We will be posting about SG Walker's marketing mix in the next post. Stay tune. (;

Love,

BizEngineers 

Survey Results

HEY THERE !!!!!

So what do you think come after the data collection and preparation ????

It's definitely THE RESULTS!

Yes so here you go

1)      Do you have a smart phone?

2)      How often do you download an application onto your smart phone?

3)      If there is a free application available on smart phones that acts like a self guided walking tour which plans or customize your routes at different areas of Singapore, would you download it?

 4)      Would you prefer the application to guide you using GPS function?

(For example, showing you on the map where is your exact location at all times etc.)

 5)      What would be your preferred walking distance within an area?

(For example, attractions within 3km from Clarke Quay train station)

 6)      What are the average places of interest you would like to visit within an area?

(For example, 4places of interest in Chinatown: Smith street; Buddha Tooth Temple, Ann Siang hill and Sir Mariamnan Temple)

 7)      What would you prefer to see in the application, please rate the importance( 5 being the most important, 1 being the least)

Through this survey we manage to gather more information about tourist. 

For example what the tourist prefer to see in our application and if they are interested to download SG Walker.

Thank you for reading. We will update this space again. 

Love, 

BizEngineers

Data collection and preparation

We are back today for a short update to share with you guys the 5 steps we use to prepare for our data collection!! 

So, here are the 5 steps:

1)      Data collection methods

·         The data was collected around Orchard. We have come to a conclusion to have a sample size of 100. This is to ensure that there is enough data being collected.

To ensure that our interviewers are clear with the questionnaire, we had gone through the survey questions with them.

We then randomly picked tourist as the respondents mostly Caucasian and went through the survey question with them so that they could clearly understand the questions. This is to avoid any ambiguity in responses as interviewers can re-phrase the questions to suit the understanding of the respondent.

2)      Check that questions are correct and clear

·         We check through the survey questions and make sure it is clear and easy to understand. This is to avoid any misunderstanding and ambiguity in responses.

3)      Enter the collected data into a database

·         The data collected was entered accurately into Microsoft Excel for further analysis by our group mate who is familiar with data entry and who can type accurately to avoid corrupted database.

4)      Validate the data

·         The data collected were checked though to ensure that there are no inconsistencies and is relevant. By checking the data collected, we can also make sure that all data is real and is free from fraud and biasness.

5)      Edit the data

·         Illegible and incomplete questionnaires would be filtered out at this stage.

Our team follow these 5 steps very closely as we collect, check, enter, validate and edit the data. We would say that these are very standard but useful steps. Do try them out next time if you guys need to do some data collection. (:
We hope it works for you just like how it works for us! 
We will update again very soon, keep visiting this space ! (:


Love,
BizEngineers

Survey Questions

Hello readers !!

BizEngineers had came out with survey questions awhile ago for tourist to do and here are the questions! 

1)      How old are you?

·         10-15

·         16-21

·         22-35

·         36-55

·         56-90

2)      Are you a local or a tourist?

·         Tourist

·         Local

3)      Is this your first time in Singapore?

·         Yes

·         No

4)      What is your purpose of coming to Singapore?

·         Holiday

·         Education

·         Business

·         Others: __________________________

5)      The number of days that you will be staying in Singapore?

·         1-3days

·         4-6days

·         7-9days

·         >9days

6)      How much are you willing to spend per day in Singapore? (Per Pax)

·         $50-$100

·         $101-$200

·         $201-$300

·         $301-$400

·         > $400

7)      Where are the places of interest that you have been to or are planning to go during your stay in Singapore?

·         Orchard

·         Chinatown

·         Little India

·         City hall

·         Esplanade

·         Singapore Flyers

·         Marina Bay Sands

·         Sentosa / Resort World Sentosa

·         Bugis

·         Kampong Glam

·         Haji Lane

·         Fort Canning

·         East Coast Park

·         Geylang

·         Palau Ubin

·         Others: ___________________________

8)      Do you have a smart phone?

·         Yes

·         No  *End here

9)      How often do you download an application onto your smart phone?

·         Frequently

·         Often

·         Seldom

10)    If there is a free application available on smart phones that acts like a self guided walking tour and plans your routes at different areas of Singapore, would you download it?

·         Yes  (Proceed to Question 12)

·         No

11)    Why not?

·         Not interested

·         Troublesome

·         Not appealing

·         Others ______________________________________

*End here

12)    Would you prefer the application to guide you using GPS function?

(For example, showing you on the map where is your exact location at all times etc.)

·         Yes

·         No

13)   What would be your preferred walking distance within an area?

(For example, attractions within 3km from Clarke Quay train station)

·         2km

·         3km

·         5km

·         Others: ___________________________________

14)   What is the average places of interest would you like to visit within an area?

(For example, 4 places of interest in Chinatown: Smith Street, Buddha Tooth Temple, Ann Siang Hill and Fuk Tak Chi Temple Museum)

·         3

·         6

·         9

·         Others _____________________________________

15)   What would you prefer to see in the application, please circle and rate the importance( 5 being the most important, 1 being the least)

Adventure                1               2              3               4               5

Cultural                    1               2              3               4               5

Entertainment           1               2              3               4               5

Food                        1               2              3               4              5

Heritage                   1               2               3               4              5

Scenery                    1               2              3               4              5

Shopping                  1               2              3               4              5

We went down to Orchard road to conduct the survey. Initially it was really tough to get tourist to do our survey but we press on and finally manage to get 100 tourist which meet our sample size to do the survey. (:

Here's a picture of us "in action". 

Have a good weekends everyone! 

That's all for today! (:


Love,
BizEngineers